Angela Ahrendts is now an Apple fanatic.
The former CEO of UK luxury-goods maker Burberry stepped down Thursday to become senior vice president of Apple Retail.
The Apple position was once held by Ron Johnson, before he left in a failed effort to transform JCPenney as its CEO.
Ahrendts, 53, is slated to lead both the Apple Retail Store and Apple Online Store in her new position at the company.
Christopher Bailey succeeds Ahrendts as CEO while retaining his role as chief creative officer.
Bailey, 42, has a tough act to follow. Under Ahrendts, who led Burberry for almost eight years, sales more than doubled and the shares gained more than threefold.