LOS ANGELES — Cable channel TBS has bought sports news website Bleacher Report in a strategic move meant to help sell more ads and cover the cost of expensive sports programming.
TBS airs games from professional basketball, baseball, auto racing, golf and the NCAA March Madness college basketball tournament.
TBS’ president of sales distribution and sports said in a statement Monday that the acquisition “reflects our continuing commitment to bring fans greater content across all screens throughout the entire year.”
TBS is part of Time Warner Inc.’s Turner television unit. Turner Sports already manages the websites of the NBA, NCAA and PGA and oversees ad sales for NASCAR.com. Combined, the sites reach 86 million visitors a month.
Bleacher Report adds another 10 million monthly visitors to the mix.