Wal-Mart Stores is phasing out selling Amazon.com’s Kindle tablet and e-readers, the world’s largest retailer said Thursday.
Wal-Mart says the decision was made as part of its overall merchandising strategy to offer a broad assortment of products at low prices. Wal-Mart Stores will continue to sell a range of tablets and e-book readers, including Apple’s iPad, the Barnes & Noble’s Nook, and devices from Samsung, Sony and others.
The move echoes Target Corp.’s decision to stop offering the Kindle in May after selling it for two years following a merchandise review.
Wal-Mart spokeswoman Sarah Spencer says the Bentonville, Ark., company will continue to sell its existing inventory of Kindles until it is depleted.
Amazon.com, based in Seattle, declined to comment.