Metro

Maybelline slapped with ‘Super Stay’ class-action suit

Maybe she’s born with it. Maybe it’s a rip-off.

Maybelline was slapped with a class-action suit yesterday charging that its lipstick and lip gloss don’t last as long as promised.

America’s leading cosmetics company is accused of making “misleading, inaccurate and deceptive” claims regarding its “Super Stay 14HR Lipstick” and “Super Stay 10HR Stain Gloss.”

The Manhattan federal court filing says TV commercials, promotional materials and the product’s very names tout the $8.99 makeup’s “super staying power” that “won’t fade.”

“Contrary to these representations . . . the Super Stay products do not remain on the wearer’s lips for the extended periods as advertised,” court papers say.

“Rather, the Super Stay products wear off and fade after only a few hours of wear.”

The suit seeks more than $5 million in damages for unjust enrichment, breach of warranty and violations of various consumer-protection laws.

It says “possibly thousands of individuals” who bought the makeup are likely eligible to join the case.

The suit was filed on behalf of three women from New York, New Jersey and Michigan, all of whom purchased various Super Stay products earlier this year.

One of the plaintiffs is special-ed teacher Wanda Santa of Jackson Heights, Queens, who bought a tube of Super Stay lipstick from a local Rite Aid in July.

“The product is not exactly what they claim it to be,” she said. “You eat breakfast, and there goes your lipstick.”

Santa, 51, says she’s been using other Maybelline products without complaint since she was 14.

“It’s one of my favorite brands,” she said.

“Maybelline let me down.”

Santa, a divorced mom of three grown children, said she bought the Super Stay specifically because of the claims on the label.

“You know how women are; we’re very vain. We go with whatever product lasts longer,” she said.

“I love makeup. I’m all about looking good — if you look good, you feel good. But this was not true.”

A call for comment from Maybelline parent company L’Oreal wasn’t returned.