Business

Artists get $weeter Rdio deal

Subscription music service Rdio is turning musicians into viral marketers.

Rdio, which competes with the likes of Spotify and Rhapsody, will pay artists $10 a pop for each new paying subscriber they get to sign up for its service.

The artist community has been skeptical of subscription music services, in part because royalties are small for each song that users stream.

“The streaming industry needs to get to a much bigger scale before artists see this as a revenue source,” Rdio CEO Drew Larner told The Post.

The artist gets the one-time fee so long as the new subscriber sticks around for at least a month.

Larner said the artists will get the $10 if subscribers are referred through links the musicians post on social networks such as Twitter and Facebook. For instance, Snoop Lion (aka Snoop Dogg) has tweeted playlists he curates with Rdio’s song catalog.