The Geek Squad is going where no geek has gone before.
Best Buy’s tech-support service is expanding to eBay and conducting trials at some Target stores as the world’s largest consumer-electronics retailer seeks new revenue from fixing computers and tablets.
EBay recently added around-the-clock Geek Squad support with service plans costing $29.99 for three months and $49.99 for six months, said Gregory Boutte, vice president of eBay electronics and motors in North America. Best Buy also is rolling out the Geek Squad at 28 Target stores in Denver and one in Minneapolis.
The hookups with EBay and Target are testaments to the enduring appeal of the Geek Squad. In fact, the army of 20,000 black-tied, white-shirted agents is the struggling electronics chain’s best-known brand and the vehicle driving its services push, said George Sherman, senior vice president of Best Buy’s services business group.