StyleCaster is getting a makeover — literally.
The fashion media startup, based in the Garment District, has bought Daily Makeover, another Manhattan tech firm in the beauty business, The Post has learned.
StyleCaster, founded in 2007, bought Daily Makeover in part for its technology that allows people to experiment online with virtual cosmetic makeovers.
“Daily Makeover’s technology uploads your picture and lets you try on different makeup in real time,” said StyleCaster CEO Ari Goldberg. “Brands license the technology to put on their websites.”
Goldberg wouldn’t say how lucrative the licensing deals, only that they generate “millions” in revenue.
The terms of the acquisition were not disclosed, but as part of the deal StyleCaster raised $2 million from investors.
“The round is open if additional dollars want to come in,” Goldberg said. “But the beauty of both businesses is that both do millions in revenue and both are profitable.”
The company is exploring more acquisitions with the money it raises, he added.