Now it won’t be just the Knicks motoring at the Garden.
Madison Square Garden and Kia Motors just announced that Kia will be a “Signature Partner” of MSG.
As a Signature Partner, Kia will become the Official Vehicle of Madison Square Garden, the Theater at Madison Square Garden, the New York Knicks, the New York Rangers and the New York Liberty, and college basketball and tennis, as well at the Concert Series at The Garden.
Hank Ratner, president and chief executive officer of the Madison Square Garden Company, said, “We are proud to have industry-leading brands like JPMorgan Chase, Anheuser-Busch, Coca-Cola and Delta Air Lines and now Kia Motors as our Marquee and Signature Partners. Kia has been a great, long-standing partner of ours, and we look forward to taking our partnership to the next level.”