Geeks rejoice.
After seven seasons on the air, the CBS hit comedy “Big Bang Theory” is the most expensive non-sports show on TV to buy ad time on.
The Warner Bros.-produced show leads off the Tiffany network’s Thursday night schedule and now costs ad buyers $326,260 for a 30-second spot, according to a report.
The cost of the offbeat sitcom has leapt by $50,000 over the course of a season — lifting it into the top spot, according to a survey of ad agencies conducted by AdWeek.
“Big Bang Theory” was just $275,573, last year according to a separate survey conducted by Advertising Age in 2012.
The sitcom costs more than two other highly rated shows, NBC’s “The Voice,” and ABC’s “Modern Family,” AdWeek reported.
The “Big Bang Theory,” follows a group of nerdy guys who see the world through scientific eyes. The series is averaging 19.2 million viewers and drawing 5.6 rating in the 18-49 year old demographic, up 12 percent versus last year, AdWeek reports.
The most expensive ad spots this season are no surprise they belong to sports — one reason networks keep paying bigger fees for rights.
Fox network’s eight NFC games, according to the survey, garner an eye-popping, $595,000 per 30-second spot. That’s just above NBC’s “Sunday Night Football,” which cost $570,000 per 30-second spot.
The most expensive new season show is NBC’s “The Blacklist,” which airs on Mondays after “The Voice.” The FBI drama starring, James Spader, costs $198,667. The show, in its third week, averaged 11.3 million viewers.