The bright lights of 11 Times Square will soon shine brighter, thanks to four new office and retail leases at the striking new tower at Eighth Avenue and 42nd Street.
On the office side, eMarketer, the leading provider of data on digital marketing and media, is moving from downtown. The deal for 53,573 square feet – not yet signed, but likely to be this week, sources said — will bring the 1.1 million square-foot 11 Times Square to comfortably over 70 percent leased.
Law firm Proskauer Rose moved into over 400,000 square feet two years ago and Microsoft recently signed for 200,000 feet more.
Meanwhile, three new store leases have filled all of 11 Times Square’s retail space.
In the largest, Senor Frog’s, a Mexican-themed eatery/entertainment venue, will open its first northeast outpost in 21,000 square feet. Bank of America signed for a retail branch of 2,393 square feet and Off the Wall Frozen Yogurt took 2,500 square feet.
Global Foods International took 25,000 square feet last year.
The corner now occupied by 11 Times Square was a dangerous mugging ground as recently as 10 years ago. The tower’s developer, SJP Properties, built it “on spec” (without pre-signed tenants).
Like just about every new Manhattan spec tower, it found its footing after a brief dry period that strained its owners and drew sniping from real estate pundits unfamiliar with history. SJP owns the tower with Prudential Financial Inc.
scuozzo@nypost.com