Mark Zuckerberg has blinked.
After refusing for months to acknowledge a problem, Zuckerberg’s Facebook yesterday said it is stepping up its effort to keep ads away from offensive content.
Advertisers revolted after their ads appeared on pages promoting pedophilia and other disgusting content.
“We are taking action,” Facebook said in a blog post.
The company is no longer allowing ads to automatically pop up anywhere, and will vet every ad placement.
The concern over the X-rated or risqué content is an issue that has plagued Facebook.
The Post’s John Crudele wrote a series of scathing columns in 2012 that shined a light on seedy corners of Facebook like a “Pedophiles are people too” page.
It caught the attention of advertisers like the Texas Tourism Board, which stopped promoting on Facebook.
UK companies Marks and Spencer and BSkyB said recently they would stop advertising on the site because of the problem.
“We recognize we need to do more to prevent situations where ads are displayed alongside controversial Pages and Groups,” Facebook said in the blog post.