Alpha-male publicist Ronn Torossian doesn’t like being the poster boy for feminine hygiene.
So when a business rival allegedly launched a bogus Web site for Torossian linking viewers to an image of Summer’s Eve douches, the p.r. titan wasn’t laughing. In fact, he’s suing for $20 million.
That’s the amount of damage the Internet hoax caused to his business brand, Torossian – who has repped Pam Anderson, Snoop Dogg and the state of Israel – claims in a lawsuit filed last week in Manhattan Supreme Court.
Torossian, the president of 5W Public Relations, accuses rival flak Drew Kerr, who runs Four Corners Communications, of setting up the domain name http://www.rontorossian.com during the summer of 2007.
“Enjoy being a woman,” the package on the Web site reads, over a photo of a smiling woman in a white tank top.
Kerr called the lawsuit “completely unmeritorious.” Torossian said he has never met Kerr but has “proof” the flack launched the online attack.