Keith J. Kelly

Keith J. Kelly

Media

Son of Time Inc. CEO lands Sports Illustrated promotion

Brendan Ripp is moving up in the Time Inc. organization. He was just promoted on Thursday to be the vice president/publisher of Sports Illustrated, replacing Frank Wall, who resigned on Tuesday.

Brendan is the son of Time Inc. CEO Joe Ripp—a fact that was not mentioned in the release.

Wall could not be reached, but sources said he is heading to Turner Sports Network in a top advertising sales job.

At the moment, Turner and Time Inc. are all sister companies within the Time Warner empire—at least until later this year when Time Inc. gets spun off as its own publishing company.

Brendan Ripp was most recently the vice president of sales and marketing at Fortune.

In his new gig, he will be reporting to Mark Ford, the executive vice president who is running SI. But the announcement was made by Todd Larsen, who is also an executive vice president running the news and sports group.

Larsen mentioned that Brendan’s Ripp’s career began as an undergraduate intern at Sports Illustrated in 1996 but seriously started as an ad rep for Time in 2000. He was briefly Time magazine publisher in 2010 before moving to Money as publisher from December 2010 to October 2012, when he moved to his current post at Fortune.

The print editions of both Sports Illustrated and Fortune had tough years in 2013. SI’s ad pages dropped nearly 6 percent while Fortune’s dropped nearly 4 percent, according to the Publishers Information Bureau.