Business

Ex-MTV guru Judy McGrath joins Sony Music

Judy McGrath is back.

The former MTV Networks chief — who pioneered the reality-TV boom at MTV — is joining forces with Sony Music to create an entertainment production division inside the music major.

In keeping with her reputation as a media maverick, McGrath has dubbed her venture Astronauts Wanted: No Experience Necessary.

The unit will focus on creating content for young viewers, so-called “millenials,” across all platforms, including TV and the Web. Despite her MTV roots, she said the content will go beyond music.

“There’s so much of the great content out there,” McGrath told The Post. “We will need to find some new ways to reflect the creativity of a new generation.”

Starting in 2004, McGrath oversaw a dominant cable lineup of MTV, Comedy Central and Nickelodeon and rose to become one of the most powerful women in media.

She is credited with steering MTV away from music videos toward reality fare such as the genre-busting “Jersey Shore” and “Real World.”

Her departure in May 2011 marked the end of an era at MTV and allowed Viacom CEO Philippe Dauman to solidify control.

Since that departure McGrath has been pursued by several former employers, and was courted for a top role at Oprah Winfrey’s OWN and by several private-equity firms.

“It could have been funded by an investment company, but here I have a lot of autonomy,” she said.

The hire is a coup for Sony Music boss CEO Doug Morris who helped create Web music video platform Vevo while at Universal Music.

McGrath had been working at the Sony Music headquarters for several months but didn’t sign a formal contract until last weekend.