Business

Yahoo!’s Apple slice

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Yahoo! Finance is next up for an overhaul as part of CEO Marissa Mayer’s grand mobile strategy, sources told The Post.

The company is retooling its popular finance product, which delivers stock updates and money news.

Finance is getting the full mobile treatment, much like the one Yahoo! developers performed on its other top property, Weather, with an updated, highly stylized app.

The latest Weather app was released yesterday on Android phones, months after it was redesigned and launched on Apple’s iOS.

It was unclear when the new Yahoo! Finance would be ready, but it is clear the coming weeks could be crucial for Mayer’s ambitions as Apple is set to release iOS 7 next month.

Apple’s new mobile operating system is considered its biggest leap forward, giving app makers like Yahoo! a chance to recapture users’ attention.

“There’s a real opportunity for there to be a shift in who is leading in various spaces,” said Ryan Matzner, director of Fueled, a New York-based app collective.

Yahoo! Weather is an example of how app makers are building according to Apple’s new design standards, Matzner said.

The apps that Apple promotes most likely will be the ones that best show off its iPhone, and Yahoo! already won the company’s praises with its Weather app, which received an iOS design award.

The Weather app, though it launched in April for iOS 6, already seemed to conform with Apple’s new aesthetic.

“It was perfectly on par with iOS 7,” Matzner said.

Yahoo! has historic ties to the iPhone dating back to the first iteration of the device released in 2007. The iPhone has always used Yahoo! to power the native weather and stock apps built into the phone.

The new iOS 7 continues to use Yahoo!’s content for those services.

Earlier this year, Mayer reportedly was in contact with Apple CEO Tim Cook, and the companies were in direct talks about advancing Yahoo!’s mobile prospects.

Yahoo! is redesigning everything — even down to its own logo, which is set to be unveiled on Sept. 4.

Also next month, Apple is on track to show off a new iPhone and launch iOS 7, which will be available for download to older phones as well as new.

While Apple has fallen behind Google’s Android phones in global marketshare, the iPhone still controls about 40 percent of the US market, according to the latest comScore data.

“If Yahoo! wants to have a place in mobile, it needs to have a presence on iOS and Android,” said analyst Colin Gillis of BGC Partners. “Usually developers build for iOS first though.”

Mayer isn’t yet focused on monetizing mobile as much as she is focused on building the audience, Gillis said, and to that end she has concentrated on making apps that will entice people to keep coming back.

“Mayer talks about [consumers’] daily habits,” Gillis said.

Weather and finance fit the bill, and Yahoo! also recently redid its sports property.

The latest apps are all being crafted for the future iPhone, a Yahoo! insider said.

“The developers are working to make sure the apps take advantage of new iPhone features and fit new design paradigms,” the source said.