Elvis may move in with Marilyn Monroe.
Authentic Brands, which owns the rights to the late screen siren’s name and image, has emerged as the lead bidder for the Elvis Presley and Muhammad Ali assets being sold by Apollo’s Core Media, The Post has learned.
The brand licensing company, backed by private-equity firm Leonard Green, has been in the hunt for a while but recently upped its offer to $125 million, according to sources.
That’s $15 million more than a bidding consortium led by G2 Investment Group, which teamed with music publishing firm Sony/ATV and Highbridge Capital.
Authentic rival Iconix also circled the property when it was first shopped in May. The sale is being conducted by Raine Group.
Besides the name and likeness of Elvis, Core Media is looking to unload the Graceland tour operation and Elvis’ music publishing assets as it focuses on its TV production interests.
While the negotiations are ongoing, executives of Authentic Brands, headed by Jamie Salter , have met with the two famous families involved.
Authentic has snapped up the rights dead celebrities, including reggae legend Bob Marley, in addition to buying fashion brands such as Hickey Freeman suits and Spyder ski wear.
Authentic didn’t immediately respond to a request for comment.