Pregame
9 a.m. NFL Network: A staggering 8.5-hour edition of “NFL GameDay Morning” begins.
10 a.m. ESPN: 4-hour “Sunday NFL Countdown.”
11 a.m. CBS: NFL Films’ “Road to the Super Bowl” recaps the 2012 season, and follows the journey of the Ravens and 49ers on their way to the big game. The 43rd annual show is culled from 1.7 million feet of game film, and 400 hours of audio.
Noon CBS: Host city New Orleans is toasted in an hour-long special by hometown musician Wynton Marsalis. It’s the Big Easy’s 10th Super Bowl, and first since Hurricane Katrina.
1 p.m. CBS: Phil Simms’ “All-Iron Team: Simms and Jim Nantz” look at great stories in Super Bowl history.
2 p.m. CBS: “The Super Bowl Today.” The network’s pre-game show begins with hosts James Brown, Greg Gumbel, Boomer Esiason, Shannon Sharpe and Bill Cowher, and Dan Marino — love child not included.
3 p.m. Need to “flea” football for a minute or two? Tune in to Animal Planet’s annual “Puppy Bowl,” complete with the “Bissel Kitten Halftime Show.” “Puppy Bowl IX” runs on repeat until 3 a.m. AMC’s 13.5-hour “The Walking Dead” marathon also begins. Sorry fellas, no Lingerie Bowl today — it aired on pay-per-view in August.
6 p.m. CBS: Kick-Off Show. You’re almost there.
First quarter
6:20 p.m. CBS: Ravens linebacker Ray Lewis performs his last squirrel dance — a series of spastic pre-game gyrations used to rev up Ravens faithful.
6:25 p.m. CBS: Jennifer Hudson joins the 26-child chorus from Sandy Hook Elementary School to sing “America the Beautiful.”
Alicia Keys sings “The Star- Spangled Banner.” Fortunes will be made and lost on whether she omits a word, is booed, or keeps the performance over/under 2:15.
6:28 p.m. CBS: Coin toss. Tails is due! The previous four Super Bowl coin tosses have been heads. Couch potatoes who correctly guess the toss will win a free one-topping pizza from Papa John’s.
6:30 p.m. Kickoff. CBS: Finally. Over 100 million people worldwide are expected to tune in as Simms and Nantz call the action for Super Bowl XLVII. On the sidelines will be former NFL players Steve Tasker and Solomon Wilcots. Niners will be wearing their cherry red home jerseys, while the Ravens will be in their white, away jerseys. The zebras will be led by referee Jerome Boger.
Keep an eye in the stands for Jack and Jackie Harbaugh, whose sons — John, the Ravens head coach, and Jim, the Niners head coach — are matching wits on opposing sidelines.
First quarter commercials:
The game’s first ad will be “Coronation,” a 30-second spot by Anheuser-Busch InBev for its new higher alcohol Budweiser Black Crown — it’s been teased by a leggy gal in a mini-dress clutching two brews.
Audi: In 60-second “Prom,” a teen finds courage through his car.
Best Buy: Funny gal Amy Poehler is an inquisitive shopper in an ad called “Asking Amy.”
Calvin Klein: Nothing gets between model Matthew Terry and his new briefs in this 30-second spot.
Coca-Cola: The 60-second “Mirage” features showgirls, cowboys and road warriors racing through the desert for a bottle of Coke. Arab-American groups have blasted the spot as stereotyping Arabs as all riding camels (right). Viewers vote online for a winner, who will be revealed in a 30-second spot after the game is over.
Doritos: An ad chosen by fans; the winner gets a chance to work with Michael Bay on the next installment of “Transformers.”
GoDADDY.COM: “Perfect Match” features Danica Patrick and model Bar Refaeli, who plants a smooch on one very lucky nerd, played by actor Jesse Heiman. It took 65 takes to get the kiss right, Heiman said. We’re sure he’s just a perfectionist.
Toyota: Kaley Cuoco, of the “The Big Bang Theory,” is a genie in this 60-second spot called “Wish Granted.”
M&Ms: Secret ad features the brand’s walking and talking M&Ms.
Second Quarter
Commercials include:
A Clydesdale foal grows up in a poignant 60-second Budweiser spot directed by Ridley Scott’s son Jake, called “Brotherhood” that may just elicit a tear — especially if your team is already down by two touchdowns.
Hyundai: a funny 30-second spot called “Stuck” shows the benefits of a turbo boost on an open road filled with gassy bikers, nuclear warheads and dog snot.
Milk: 30-second spot called “Morning Run” with Dwayne “The Rock” Johnson (left), who gives it his all to get a glass of milk to his kid.
Paramount: If there’s a reason for Trekkies to travel at warp speed to their TV sets, this is it: A 30-second preview of “Star Trek Into Darkness.”
Pepsi: “Party” touts Pepsi Next as a cola that’s Mom and Dad approved, and a second ad with nine celebrity cameos, including Saints QB Drew Brees, Giants receiver Victor Cruz, and race-car driver Jeff Gordon.
Sketchers: “Chase” pits man vs. cheetah in a 30-second spot.
Taco Bell: It’s not a remake of “Cocoon” — it’s a a 60-second spot called “Viva Young,” touting tacos as a fountain of youth (right).
Volkswagen: An already controversial 60-second spot called “Get Happy” shows a white office drone speaking in a Jamaican patois accent. Will there be a rumored last-second change?
Halftime
Roughly 8 p.m. CBS: Fresh off the inauguration lip sync scandal, Beyonce will have a chance to ”sing” a different tune. Jay-Z’s better half is expected to belt out a 4-8 song set — and is rumored to be reuniting on stage with Destiny’s Child’s Kelly Rowland and Michelle Williams. The trio could perform some of their older songs — “Bills, Bills, Bills,” and “Survivor,” and are also rumored to debut a new ditty called “Nuclear.”
Even though the hometown Saints aren’t playing in the big game, their cheerleaders — the Saintsations — will still be strutting their stuff. The 32-gal dance troupe have learned 10 new dance numbers for the 30-minute halftime extravaganza.
Third Quarter
Around 8:30, second half begins. Commercials in this quarter include:
In Axe’s 30-second “Lifeguard,” a beach bum learns what Neil Armstrong always knew: astronauts have all the fun.
Century 21: It’s a Realtor to the rescue in a 30-second spot called “Wedding,” where an agent saves the special day.
E-Trade: Oh Baby! The talking tyke offers an alternative to being pound foolish in a 30-second spot called “Save It” (above).
Gildan Activewear: “Getaway” poses an age old conundrum — how to get your favorite shirt back from a fling.
GoDaddy.com: The 30-second “YourBigIdea.CO,” shows that the early bird gets the private jet.
Lincoln: “Road Trip” weaves five road-trip related tweets solicited by yukmeister Jimmy Fallon on Twitter into a 60-second spot that features an alpaca, spacemen, and a priest.
Mio: Potty-mouthed funny man Tracy Morgan debuts as the “Mio Fit” spokesman in a 30-second spot.
Wonderful Pistachios: “Gangnam Style” rapper PSY goes nuts in a 30-second spot.
Fourth Quarter
Commercials include:
Beck’s Saffire: A beer bottle moves a goldfish to song in a 30-second ad called “Serenade.”
Kia: Dad concocts a magical world called Babylandia to explain the birds and the bees in this cute 60-second spot called “Space Babies.”
Mercedes-Benz: In “Soul,” the devil (Willem Dafoe) has little to offer a man who has his eyes set on a Mercedes CLA; look for Kate Upton and Usher, too.
Samsung: Paul Rudd and Seth Rogan get around Super Bowl trademarks in “El Plato Supreme.”
SodaStream International: A 30-second spot called the “SodaStream Effect” showing exploding famous-maker soda bottles — CBS allegedly rejected one version that named names.
Tide: In the 30-second “Always On,” the NFL’s official laundry detergent showcases the two teams battling it out on the field.
After-Game
Around 10 p.m CBS: The winning team hoists the Lombardi trophy — which weighs seven pounds and is made of sterling silver.
10:30 p.m ESPN: NFL PrimeTime: Post-game coverage with Berman, Jackson and Young. Start taking an antacid, aspirin and drinking water now.
11:30 p.m ESPN: “SportsCenter” coverage continues, with Stuart Scott, Steve Levy, Johnson, Carter, and Dilfer. Prepare excuse for being late to work.