Maybe her whining wasn’t just baby talk after all.
An inside look at the making of E-Trade’s “milkaholic” Super Bowl ad that drew Lindsay Lohan’s ire revealed that the baby’s name was changed from “Deborah” to “Lindsay” as they transformed the tot into a tramp.
The intimate glimpse into the Madison Avenue sausage-making process was provided by an Esquire magazine reporter, who was granted access to meetings at Grey Group as they hashed out the details for the spot.
According to internal documents obtained by the magazine, workers at the Fifth Avenue ad company can be seen brainstorming on Sept. 10 about a cutting, but FCC-friendly, word to describe a trollop of a tyke named Deborah.
VIDEO: LINDSAY LOHAN SUES ETRADE
But less than three weeks later, in a document from Sept. 28, Deborah’s name is crossed out and replaced with “Lindsay,” according to the mag.
In the final version of the ad — which La Lohan took as a jab against her hard-partying image — a girl baby is video-chatting with her baby boyfriend about why he didn’t call the night before.
The girl asks, “And that milkaholic Lindsay wasn’t over?”
“Lindsay?” the boy asks innocently, before “Lindsay” pops up and slurs “Milk-a-what?”
Lohan’s lawyer, Stephanie Ovadia, said that “when the name changed from Deborah to Lindsay, the words [to describe her] also changed.”
On the same page as Lindsay’s name is a slew of sleazy descriptors including “gutter hound,” “fish face,” “rug burn” and “skanky cake.”
Earlier descriptions of the Deborah character — before they settled on “milkaholic” — included “slee-otch,” “cockadoodle” and “leaking diaper.”
Lohan filed a $100 million lawsuit in Nassau County Supreme Court this week, claiming that E-Trade’s use of the boyfriend-stealing baby was a direct attack on the actress. “We think it’s obvious,” said Dina Lohan, mom of the “Mean Girls” actress.
“[The notes are] horrific. This just proves our point. Oh my goodness, I can’t even read this, it’s so disgusting.”
But Grey’s creative director, Tor Myrhen, was asked whether the name referred to Lohan back in December, months before the scandal.
“Not at all. I don’t think we even thought of it at the time,” Myrhen said, according to the magazine.
“Every aspect of that commercial was discussed in endless meetings with E-Trade. But we decided to keep it.”