Not everybody is jumping aboard the 3D bandwagon.
The BBC is the latest network to say that it will wait and see if 3D TV catches on with viewers before producing 3D programming.
“We need to see what the long-term benefits of 3D to broadcasters is before we commit,” said BBC head of HD Danielle Nagler at a recent industry conference in London.
“We are not clear on what makes good 3D and are certainly not clear on what makes good 3D television. The trials we are doing are a bit like early color — it looks interesting but there is a long way to go.”
The BBC joins CBS in waiting for the dust to settle on the 3D craze.
At a Beverly Hills industry conference, CBS CEO Les Moonves said that he was unimpressed by recent screenings of “prototype” episodes of “Star Trek” that had been converted to 3D.
“Does the experience get good enough on television to work? I’m not sure it’s going to be economically viable for the near future,” Reuters quoted Moonves as saying.
ESPN is banking on 3D TV though. It’s first out of the gate with the ESPN 3D channel launching June 11. —