ARLINGTON, Texas — The Cowboys announced a multi-year, multimillion-dollar branding deal yesterday that will change the name of Cowboys Stadium to AT&T Stadium.
Owner Jerry Jones said he wants his $1.2 billion showplace to be “more familiar than the White House.”
The name change will take effect immediately, and numerous signs outside and inside the stadium will be changed to reflect the name of the telecommunications giant based in nearby Dallas.
Team officials declined to reveal terms of the deal, including cost and how many years are included. Marc Ganis, a sports consultant with SportsCorp Ltd. in Chicago, estimated the deal could be worth as much as $20 million annually for 20 to 30 years, or from $400 million to $600 million