Business

At Big Blue’s facility, an official Timex out

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The New York Giants signed a new multiyear sponsorship deal with Quest Diagnostics — a health-information supplier based in Madison, NJ — for their 20-acre training facility in the Meadowlands.

Terms of the deal were not disclosed, but the NFL team is believed to be getting about $2.3 million a year.

Near the team’s MetLife Stadium, the 4-year-old facility includes the team’s offices and several practice fields. It had been known since it opened in 2009 as the Timex Performance Center, until that 15-year deal was suddenly terminated.

Giants officials said it was a “mutual” decision to end the Timex deal.

The facility will be renamed Quest Diagnostics Training Center.

“Quest would like to build a business in the area of sports diagnostics,” said Ronnie Barnes, Giants senior vice president of medical services.

“We’re going to help them build that business by offering the Giants as a laboratory and helping them to understand sports science in the way that we understand it,” Barnes said.

Giants Chief Marketing Officer Mike Stevens told Bloomberg the Quest deal is “in the realm” of the Timex pact. Team President John Mara has said previously that the Timex deal was worth $35 million, according to Bloomberg, which works out to about $2.33 million a year.

Selling sponsorship rights to training facilities has been a growing trend in the NFL in recent years, since it helps teams recoup some of the cost of building their complexes.