On the heels of announcing the end of Saturday mail delivery, the US Postal Service said Tuesday it plans to launch a new line of clothing and accessories next year.
The cash-strapped agency has signed a license agreement with Wahconah Group, a Cleveland-based fashion apparel company, to support its new “Rain Heat & Snow” brand, Postal Service corporate licensing manager Steven Mills said in a news release.
“This agreement will put the Postal Service on the cutting edge of functional fashion,” Mills said. “The main focus will be to produce Rain Heat & Snow apparel and accessories using technology to create ‘smart apparel’ — also known as wearable electronics.”
The Postal Service plans to establish a showroom in New York City’s garment district to showcase its new products, which will be available initially only for men, the news release states.
The goal of the new product line, according to Mills, is to eventually sell Rain Heat & Snow products “in premier department and specialty stores.”
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