A cocky pickup artist swaggers through the night being aggressively offensive to women — who fall cooing onto his lap.
In the grainy, grubby, homemade-looking film “I Hope They Serve Beer in Hell,” the book by Tucker Max is given its due. As played by actor Matt Czuchry, who has a wide smile but is otherwise repellent, the character is a charming rogue minus the charming part. Women in bars literally line up to hear his forced-sounding witticisms and laboriously engineered “game” for picking up hotties.
Max lies to the fiancée of his buddy Dan (Geoff Stults) and brings him to a strip club for a bachelor party, towing along a nerd sidekick (Jesse Bradford) who hates everyone. As Max endures an endless, revolting misadventure in the toilet and the geek strikes up an unlikely relationship with a gorgeous stripper, the numb vulgar-hipster patter rarely fails to be excruciating.
Running time: 105 minutes. Rated: R (profanity, nudity, strong sexual content, crude humor). At the Empire, 42nd Street and Eighth Avenue.