A savvy businesswoman, Jennifer Aniston didn’t turn up her nose at a chance to join the fragrance industry, whose top 10 celeb scents sold more than $215 million last year. (ABACAUSA.COM)
Here’s a sad irony. The new Jennifer Aniston perfume scent doesn’t really last.
You know . . . kind of like her relationships with men?
Scores of reviews of the new fragrance — described by online commenters as “jasmine soaked in vodka” and “my sweet grandmother after a bath!” — emphasize the need to reapply the $70 signature scent, which launched this spring in the US.
The new perfume joins the ever more crowded market of fragrances from A-listers including Halle Berry, Fergie and, yes, Derek Jeter, whose cologne is ranked No. 2 among best-selling celebrity scents after Elizabeth Taylor’s White Diamonds.
The top 10 sellers last year raked in more than $215 million in this country alone.
And now Aniston is getting a piece of the action with “Jennifer Aniston.”
“It’s clean, light, nothing overpowering, so it does suit her image,” reflects Diane Artzberger, 39, of thebeautyalchemist.blogspot.com. “I guess it’s great if you work in a medical office and you can’t wear anything bombshell-y?”
Aniston has a different opinion of the scent she developed. “It’s the smell of the jasmine from my garden, and the smell of summertime, and the ocean, and suntan lotion,” she said during the perfume’s European launch in London last summer.
But are there any notes of Brad Pitt? Gerard Butler? Vince Vaughn? That dude from Counting Crows?
Or what about the most notorious of the bunch: John Mayer?
“I wish,” says 33-year-old New Yorker Isabella, who raves about the fragrance on her product blog, musingsofamuse.com. (A spokesperson for Sephora notes that Jennifer Aniston is one of the company’s best-selling launches of 2011.)
To Aniston’s credit, Isabella says that this perfume stands apart because it’s sold exclusively at Sephora, which gives it a “class” factor.
“So that’s kind of prestigious,” Isabella suggests. “Britney Spears’ perfumes, you know, you can buy in a Walmart.”
Several fragrance fans are already going wild for Aniston’s scent, with cosmetics blogger Crystal Artale, crystalis007.com, a recently married 37-year-old, describing herself as “a little obsessed with it” because it’s an “easygoing scent which I feel like is similar to her public persona.”
A “Friends” fan, Artale says, “I smelled so many celebrity perfumes that I hated, like Beyoncé and Halle Berry and Usher. Ugh.”
This, on the other hand, “smells like her first kiss with Ross,” referring to the boyfriend of Aniston’s Rachel character on “Friends.”
And what about a Jolie scent? Would she ever go there if Angelina launched one?
“I don’t think so,” Artale says. “I feel like there’d be blood in the bottle.”
Smell it like it is
Nosy New Yorkers speculate about how Jennifer Aniston might smell:
“Like bubble gum.”
— Roberta Friedman, 55, film professor, Chelsea
“Sporty — like girly and sporty at the same time. Oranges and vanilla and lilac. Something sweet, but not musky. I always think musky of chicks smoking in some dark hallway hanging out. She seems more like, ‘Let’s go, let’s do this.’ ”
— Nikki Cheyne, 28, interior designer, Jersey City
“It would smell like money — like a wealthy white lady in New York.”
— Samantha York, 21, model, East Village
“Something definitely clean, pure. I’m getting a beach vibe. Definitely a beach vibe. Like an ocean breeze, like a misty feel.”
— Tom Didario, 25, recruiter, East Village
“Stuck-up. Very snooty. Pretentious. If that had a smell, I imagine that would be Jennifer Aniston’s.”
— Lawrence Zoeller, 28, video editor, Flatiron District
“Something light, airy. Nothing strong. Given that she’s, if I am not mistaken, on the lean side, let’s say . . . It’s very discreet.”
— Mike Cucui, 55, superintendent, Upper East Side
mstadtmiller@nypost.com