‘Angry
Birds,” the addictive mobile game, is going to become a TV show this fall, said a high-ranking exec for the company that created it.
“We’re going to roll out a weekly animation series later this year of shortform content,” Rovio’s head of animation, Nick Dorra, said over the weekend.
The series will consist of 52 episodes lasting between 2 1/2 and three minutes each.
It will be on TV, as well as devices like mobile phones and iPads.
“We’re looking at building a video app for that, and we’re also looking at partnerships and so on,” Dorra said.
“We want to be on all screens.”
Rovio, which got rich overnight on the popularity of the bird-slinging strategy game, bought an animation studio in June 2011 to help develop “Angry Birds” into more than just a gaming brand.
“ ‘Angry Birds’ is not just about the gameplay, and will be in the future less and less about the slingshot, actually, and more and more about the characters,” Dorra said