Is this to be the new logo of the soon-to-be Brooklyn Nets?
A photo of the shielded logo, taped to a wall, was posted on Twitter yesterday by a man claiming to be an IT worker at the under-construction Barclays Center. It was then circulated by the blog Deadspin.com.
Multiple sources outside the Nets organization confirmed it is the team’s new logo.
It’s an update of the team’s existing New Jersey logo — but with Brooklyn flavor. Like the current logo, the team name is above a basketball — but this time a large “B” resembling the one worn on the hats of the old Brooklyn Dodgers is in the center of the ball.
The team’s colors — currently red, silver, white and navy blue — appear to be replaced by black and white.
If it’s the real logo, it shouldn’t be a surprise based on an ad campaign the team launched this week teasing its new logo. It offers nothing more than a black and white motif featuring a white outline of a shield, along with a #HELLO BROOKLYN Twitter hashtag.
Regarding the photo, Barclays Center/Nets CEO Brett Yormark tweeted “will not comment on what has been circulated on the Internet. Our entire brand identity will be introduced by us on monday.#hellobrooklyn”