Business

Cyber Monday sales expected to reach $2 billion

Online sales are expected to hit $2 billion on Cyber Monday, for the first time since the data firm comScore has been tracking such information.

As of Monday night, online sales were up 18.8 percent from last year’s Cyber Monday, according to IBM Digital Analytics Benchmark.

The growth is not just a boon for online retailer Amazon.com. Bricks-and-mortar chains that have successfully integrated their e-commerce and in-store businesses also stand to gain from the online growth.

Walmart, Target, Toys “R” Us, Macy’s, JCPenney and Best Buy were among the brick-and-mortar chains that started their online deals early.

This year, mobile traffic accounted for 29.7 percent of all online traffic, up more than 58 percent, according to IBM Digital Analytics Benchmark.

“Cyber Monday” is the busiest day of the year for online sales.