Tech

Facebook, Twitter in primetime showdown

Facebook is jumping into prime-time TV with a platform for on-screen live comments. It premiered on ABC’s “Dancing with the Stars” and James Andrews, Chief Digital Evangelist + Partner of StudioGood, thinks it will become a growing trend.

This new move by Facebook is an increasing blend of social media on television. Andrews says it’s about time for Facebook to invade the television turf of Twitter and says incorporating live interaction into TV shows is a plus for viewers.

“The interaction between old and new [media] gives us a richer experience for consumers, “ explained Andrews. “Facebook jumping into the game really sets us into a new paradigm of audience interaction with TV.”

Andrews says the social media company is “right on time.”

“[Facebook has] a lot of information on us right now and the way they use that information to drive programming will radically change TV, “ said Andrews. “I guarantee the next Aaron Spelling is thinking about how he is programming TV, thinking about someone with a device on their lap and their Facebook profile open.”

Read more at Fox News