Money can’t buy you love, but if you want to try, you can drop $5,000 for eHarmony’s newest perk: a personal dating counselor.
The Web site for the company’s new high-end spinoff, eH+, says the counselors are meant to spruce up profiles, screen matches and act as intermediaries for potential mates.
It’s for people who are “tired of the time and effort necessary for traditional online dating,” the site says. Regular subscribers pay $60 a month.
EHarmony launched eH+ after an in-house survey of 15,000 members who make at least $250,000 a year found “huge demand” for matchmaking pros to help the rich but romantically clueless, Marketwatch reported.
The venture also is getting a boost from the new Ben Stiller movie, “The Secret Life of Walter Mitty,” in which Stiller’s hapless character hires an eHarmony counselor — although Stiller’s Mitty pays only $500 for the help.
Another dating site, Match.com, hired romance consultants in 2007 and charged $1,500 to $3,000 for their services, but it was a bust.