Apple CEO Tim Cook surprised the crowd in Sun Valley, Idaho, this morning by showing up at the Allen & Co. annual retreat to attend a session called “Iran vs. Israel.”
This was Cook’s first time at the high-powered event that draws media and tech moguls. While his name was on the list of possible attendees, no one knew if the low-key CEO would put in an appearance.
Apple’s late co-founder Steve Jobs hadn’t traveled to the annual gathering in recent years.
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Cook slipped out of the session at the Sun Valley Inn largely unnoticed. While other business titans gathered at the Duck Pond for lunch, he headed in the direction of the lodge.
But Cook stopped for a quick chat with The Post, confirming it was his first time at the mogulfest.
When asked if he was there in hopes of striking entertainment deals, he said, “We are talking to a lot of people here.”
And might those deals be for the long-rumored Apple TV? “I can’t tell you that,” he said.