The city is targeting reckless drivers with an ad campaign featuring two heartbroken New Yorkers standing where their loved ones were struck and killed.
The DOT campaign, which comes after The Post reported a spike in pedestrian deaths this year, shows a Queens mother and a Bronx fiancée holding photos of the victims.
“A driver hit my son riding his bicycle on Shore Front Parkway” in the Rockaways says the ad with mom Audrey Anderson. “Andre should be turning 23 this year.”
Anderson is shown holding a photo of her 14-year-old son, who was killed on his bike in 2005.
The second ad shows David Shepard, who lost his fiancée, Sonya Powell, 42. to a speeding driver who mowed her down in a Bronx crosswalk in 2009.
“My fiancée was hit and killed by a driver while crossing Baychester Avenue,” reads the ad. “This year would have been another anniversary.”
The ads will be placed in areas with high rates of reckless driving — on bus shelters, billboards, and street advertising — and be reinforced on radio and social media.
The DOT said the campaign comes after preliminary data shows pedestrian fatalities have gone up this year — and that many cars have knocked down people on sidewalks.
Although overall traffic deaths — which include drivers and passengers — are down, pedestrian deaths have increased 15.5 percent since 2011 as of Nov. 25.
Reckless drivers are a major menace in New York City, according to state DMV data. Speeders killed 59 people last year, and distracted drivers ran down 48 pedestrians. Another 34 fatalities were caused by drivers not yielding the right of way.
The city will also launch an anti-drunk-driving ad campaign.
“These personal stories drive home that these tragedies are not just statistics,” said DOT Commissioner Janette Sadik-Khan. “It is imperative that we all do our part to drive safe and smart.”