‘American Idol” — the biggest show of the decade — suffered a new comedown yesterday.
It is no longer the most expensive show on TV to advertise on.
Ad Age released its Top 10 list of the most expensive TV shows yesterday and, for the first time in five years, “American Idol” is no longer No. 1.
“Sunday Night Football” is the new chart topper, according to the trade magazine.
Still, “American Idol” is not in jeopardy of going broke any time soon.
From about $500,000 per 30-second ad, “Idol” is now charging about $340,000.
But that is still good enough for second place.
“Modern Family” ($330,000 per ad) is the No. 3-ranked show and last year’s top newcomer, “New Girl” ($320,000), was a surprising No. 4.