Business

FB cozies up to Madison Avenue

Facebook has some new designs on New York City.

Mark Zuckerberg’s social network continued its push into the city yesterday by announcing that it will move part of its design team here to be closer to Madison Avenue.

It will be Facebook’s first design unit outside its Silicon Valley headquarters, and the company said it would recruit from the city’s pool of design talent to add to its staff of 150 people already here.

“This team will work in advertising and closely collaborate with the Facebook sales team and many of their major clients to learn how to better meet their needs,” Facebook said in an e-mailed statement.

“They’ll help businesses find better ways to communicate with their fans and build tools that help them understand how to optimize their spend on the Facebook advertising platform,” the statement said.

The company did not say how many designers it would hire.

This is not the first expansion the company has made into the city. In December 2011, Facebook chose New York as its first city outside Menlo Park, Calif., to locate an engineering hub.