LAS VEGAS — Think an HD TV looks sharp? Get ready for UD — or “ultra definition.”
The groundwork to replace standard HD channels with a format four times as sharp is being laid here at 2013’s consumer Electronics Show in Las Vegas.
And this year electronics giants are aiming for the mainstream.
LG kicked off today’s CES press day with two new ultra-definition sets at 55 inches and 65 inches. Until now, LG offered only an 84-inch UD TV for an eye-popping $20,000. Samsung also plans to show off its UD entry today.
The new UD format will disrupt the industry as much as the HD transition last decade, which had broadcasters and cable networks racing to deliver HD quality content, according to James Fishler, vice president of maketing at LG.
He told The Post the manufacturers like LG are working with other industry players to unleash a UD transition.
gsloane@nypost.com