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NBC Universal’s Oxygen channel is under fire over plans for a new reality series about a rapper with 11 children by 10 different women — who all live in the same Atlanta house.
“All My Babies’ Mamas,” featuring Shawty Lo and the women — who have nicknames like “Jealous” and “First Lady” — is set to air in spring.
The Parents Television Council, which helped dunk MTV’s teenage-sex series “Skins” by lobbying advertisers to withdraw funding for the show, rapped the show as “being built around a ridiculous set of self-destructive behaviors that Oxygen is going to promote and glorify.”
The PTC yesterday joined forces with Sabrina Lamb, a New Yorker, who began a petition at Change.org to get the show canceled. It has received 22,000 signatures in a matter of two weeks, Lamb told The Post.
“It was the exploitation of children,” she said referring to the possibility of their appearance in the series, still being developed. “We have choices; children don’t,” she said. “We’re embarrassing ourselves.”
The show is from DiGa Vision, run by Tony DiSanto and Liz Gateley, the MTV network executives who helped make “Jersey Shore” a success.
Oxygen is standing by its show — though a trailer for “AMBM” has been removed from YouTube.
Gary Lico, a cable-branding expert, said the stakes for Oxygen and other channels are very high. “They need the next big hit, the next headline maker,” Lico said.
Lico pointed to Ovation, a rival channel dumped recently by Time Warner Cable because of low ratings.
Oxygen is also low-rated. Its total viewership in primetime took a slight dip in 2012 over 2011 and, according to Nielsen figures, pulled in 377,000 viewers last year versus 397,000 viewers the prior year.