Sirius XM Radio’s grip on US drivers is under an increasing threat as the availability of Internet connections in more cars is helping Pandora Media counter some of its rival’s big selling points. The top executives of both companies courted automakers at the annual Consumer Electronics Show.
Right now, Sirius XM is the much bigger company, with $3 billion in annual revenue vs. Pandora’s $424 million, but the migration of music audiences to mobile devices threatens to upend a market that Sirius currently dominates.