Drake’s over-the-top 2013 continues on with the release of his latest music video, “Worst Behavior.”
One of the many standout tracks off the Canadian rapper’s third studio album, the already million-selling “Nothing was the Same,” the profanity-laced track gets the mini-epic video treatment. Like the song it accompanies, the clip is an off-kilter mix of the familiar and bizarre, something that’s impossible not to pay attention to for its entire ten minute run time.
Shot in Memphis, the video was directed by Drake and the mysterious Director X — the filmmaker behind the rapper’s equally endearing “HYFR” video — and features appearances by Juicy J, Project Pat and most notably, Drake’s father, Dennis Graham.
Like all of the rapper’s creative output this year, the video enforces Drake’s steadfast refusal to forget where he comes from, in other words, yet another reminder of the rapper’s “No New Friends” moto.
“Worst Behavior” is the third video for a song off “Nothing Was the Same.” The other two, “Started from the Bottom” and “Hold On, We’re Going Home,” are just as memorable.
Warning: Explicit Language