NBC is poised to win the November sweep in the “money” demo of adults 18-49 for the second consecutive year.
The network is averaging a 2.6 rating, well ahead of second-place CBS’ 2.2 rating, on the strength of “Sunday Night Football,” “The Voice” and the fall’s top-rated new series, “The Blacklist.”
NBC is down 7 percent from November 2012, however, which was the first sweeps period the network won in nearly a decade. In fact, all of the Big Four networks posted declines from last November in the key demo — Fox was down 26 percent (without the World Series airing during sweeps), ABC was down 9 percent and CBS slipped 8 percent — though those losses may be recouped once DVR viewing is counted.
The CW was the only network to show growth, up 6 percent among adults 18-49 to a 0.8 rating thanks to new hit “The Originals” and strong returners like “The Vampire Diaries,” “Arrow” and “Supernatural.”
In total viewers, CBS is out in front — for the 12th year in a row — with 10.3 million viewers, followed by NBC (8.2 million viewers), ABC (7.6 million viewers), Fox (4.9 million viewers) and The CW (2 million viewers).