AD WILL COST YA!
If this were a Super Bowl spot (Kate Upton! talking babies!), the time it takes you to read this sentence would cost close to $1 million. A 30-second commercial during this year’s ad bonanza on CBS sold for $3.8 million, up from $3.5M a year ago and nearly double the $2.1M it cost 10 years ago.
A CITY HEALS
As New Orleans hosts its first Super Bowl since Hurricane Katrina devastated the city in 2005 (and the 2010 BP oil spill poisoned the Gulf), visitors to the French Quarter and other tourist-friendly sections get to witness a remarkable effort of urban recovery and repair. “That is an extraordinary run of events for a city that seven years ago was 15 feet under water and the last on every list in America that mattered,” Mayor Mitch Landrieu said.
REED: SEAU KNEW RISKS
Ravens safety Ed Reed said linebacker Junior Seau — whose family is suing the NFL over the brain damage he reportedly had developed from concussions when he committed suicide last year — “signed up for it.’’ Said the 11-season veteran, “Junior gave everything he had to football. I’m sure he’s looking down and has no regrets.’’
BARGAIN OR RIP-OFF?
If you were interested in attending Media Day as a fan, no problem. But it cost $25 per person. Approximately 800 fans ended up attending the session.
SAINZ OF TIMES
Remember Ines Sainz, the female TV reporter from Mexico who got the (overly friendly) attention of the Jets at a practice in 2010? She has become a fixture of the Media Day free-for-all, and there she was yesterday, even getting a hug from officiating guru Mike Pereira. Thank goodness Gang Green weren’t around to launch footballs in her direction.
QUOTE OF THE DAY
“If I did have an imaginary girlfriend, I never told anybody about it.”
— Always colorful 49ers wideout Randy Moss addressing the Manti Te’o controversy and “Catfish” phenomenon