Solange Knowles (with songwriter-producer Devonte “Dev” Hynes) is a friend of host Saada and a brunch regular.
Last December, she celebrated the release of her EP, “True,” by guest-hosting the brunch party.
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Roblé explains that before 3 p.m., the music is a little quieter, so people can enjoy their food — he helps create the menu with the chef at The DL — and socialize.
Then, there’s a live performance, kicking off the real party. “After the performance is what we call ‘turn-up’ — that means it’s time to turn it up and party!” Roblé says. “I can always guarantee there will be a ‘Soul Train’ line.”
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Roblé ALI (with model Jayden Robison) says the brunch started with 50 close friends hanging out last summer and has grown to more than 1,000 people.
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The Lower East Side rooftop event is a street style photographer’s dream come true: Shabazz (from left), a publicist; Armina Mussa, a visual artist; and Renee White, a model, show off eclectic style.
“There’s no party in New York — day or night — that’s more fashion-forward than Everyday People,” Roblé says. “Not even close. I know because I’ve gone to all of them.”
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Every brunch features a live performance from 3 to 4 p.m. Jillian Hervey, Vanessa Williams’ daughter, performed for Roblé’s birthday. “I met Roblé when my mom hired him to cater my birthday party,” says Hervey, who goes by LionBabe. “We became good friends after that.”
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R&B singer Estelle serenaded Roblé with “Happy Birthday”
last month.
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DJ Moma says he tries to strike a relaxed vibe with the music he plays — choosing a lot of R&B and classic hip-hop hits. The host and co-creator held the first DC edition in April; they’ll host regular brunches in LA this fall; and they’re in talks to take it to Philly and Chicago.
“We started at Hotel Rivington, but we outgrew that space. That’s why we’re at The DL now,” he says. “It’s definitely grown bigger than we ever expected. It’s a good problem to have.”
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