NAMELY: Logo takes cursive look. (
)
News Corp. unveiled a new script logo yesterday for its soon-to-be stand-alone publishing company.
The new look — based on the handwriting of founder Rupert Murdoch and his father — replaces the criss-crossed globe and block lettering of the current logo.
The new logo was unveiled after a one-day investor meeting where Murdoch told analysts the publishing company was “undervalued and underdeveloped.”
The publishing company, which will house The Post, Wall Street Journal, the UK’s The Times and The Sun, and book publisher HarperCollins — along with the Australian newspaper and pay-TV assets — officially sails June 28.
Murdoch will become executive chairman of the new News Corp.
While Web search companies had eaten into the print ad business, Murdoch said he didn’t see an increasing threat from either Yahoo! or Facebook, adding that the new company was being very realistic about the current advertising economy.
When asked about harnessing talent in a world of do-it-yourself blogs, incoming CEO of News Corp. Robert Thomson said the company offers one of the most powerful platforms.
“We can leverage a talented person’s ability, and the profile is unmatched anywhere in the world,” Thomson said.
Dow Jones CEO Lex Fenwick talked about other expansion plans, adding that the Wall Street Journal could charge more for its products.
“When we look at the competition, we are underpriced,” Fenwick said, adding that the company is also developing new products.