Appy days are here for obsessed “Angry Birds” fans jonesing for more of the insanely addictive game.
Rovio, the Finnish company which created the mobile app, will produce an animated “Angry Birds” series for TV or the Web.
“We have been looking at that for quite a while, and that is definitely one of my personal big focus areas right now — to work on broadcast content for ‘Angry Birds,’ ” Rovio CEO Mikael Hed told the British TV industry site C21media.net.
The incredibly popular app, which has been downloaded over 50 million times, features a group of ornery birds, who the user launches via a “rubber” slingshot to destroy several green pigs who’ve stolen their eggs.
Rovio announced a marketing deal for “Angry Birds” last year, when word first surfaced of interest from Hollywood for either a big-screen movie or a TV series.
“It was a completely new area for us; we had to get our bearings there, and a sense of how the whole market was,” Hed told C21.
“That was the first part of the exercise, and now that we’ve done that, the next part is to move into production, and that’s where we are right now.
Hed did not say who he’s had discussions with — or if “Angry Birds” will appear on TV, the Internet or both.