It’s going to cost you a little more to tune into Season 4 of “House of Cards.”
Netflix said Thursday it is raising the price of one of its Internet video service plans by $1 in the US and several other countries to help cover its escalating costs for original programming, like its popular political drama.
The new price of $10 per month for Netflix’s standard plan won’t affect most of the service’s existing 42 million US subscribers, who have signed up for Netflix basic. The basic plan allows a subscriber to watch shows from the Los Gatos, Calif., company on one screen.
The standard plan hit with the increase covers viewing on two screens at once.
Plus, subscribers who have been with Netflix since May 2014 will still pay $8 per month under a two-year rate freeze adopted when the company last raised its US prices by $1.
Customers who signed up since the last price increase will pay $9 per month until October 2016.
Netflix, whose original content includes such shows as “Grace and Frankie,” “Orange Is the New Black” and “Narcos,” is aggressively moving into new markets and has said it aims to be available in 200 countries by the end of 2016.
The company had 65 million customers globally in July.
Investors loved the idea of a price hike, pushing Netflix shares ahead 6.3 percent on Thursday, to $114.93. Shares are up 135 percent this year.
Netflix said the increase will help offset a rise in programming costs, which are expected to rise from the $3 billion spent in 2014 to $5 billion in 2016.