Business

Desperate Whole Foods will offer tattoos to lure hipsters

Bougie grocery chain Whole Foods is trying to appeal to hip millennials by selling . . . tattoos?

That seems to be the concept behind 365 — the upscale food purveyor’s new spinoff supermarket — which will sell comparatively cheaper items along with some newly announced extras.

Whole Foods’ co-CEO Walter Robb tells Bloomberg News that the company is thinking outside the grocery-store box with its program Friends of 365, which will allow suppliers and vendors like body care product sellers, record shops and tattoo parlors to set up in their 365 stores. Fancy some lotion, vinyl and ink, anyone?

Whole Foods’ push to be cool is a response to a slight, 1.8 percent dip in same-store sales with millennials. The decline isn’t too surprising, considering young, budget-conscious shoppers can easily find their kale and quinoa at cheaper, similarly health-oriented grocery stores like Trader Joe’s.

One of the first outlets to boast some of these bells and whistles will be in Los Angeles’ trendy, indie Silver Lake, according to Curbed LA.

It’s too soon to say whether any tattoo parlors have yet considered Whole Foods’ proposition, though it’s doubtful that morphing a grocery store into an Urban Outfitters will definitively lure young people.

After all, can you remember the last time you needed a dozen free-range eggs and a new tattoo?