9 a.m., NFL Network: Super Bowl-winning quarterback Brett Favre joins an 8 ½ -hour edition of “NFL GameDay Morning” live from Levi’s Stadium in Santa Clara, Calif.
10 a.m., ESPN: Trey Wingo hosts “NFL Insiders: Sunday Edition” with Insiders Bill Polian, Louis Riddick and Adam Schefter.
11 a.m., CBS: NFL players go back home to look at the impact of high school football on their careers in “Super Bowl 50: Before They Were Pros.”
11 a.m., ESPN: “Postseason NFL Countdown” previews the Denver Broncos-Carolina Panthers matchup.
Noon, CBS: Relive the 2015 season through the players and coaches wired for sound in “Road to the Super Bowl.”
Noon, Hallmark Channel: For the “Kitten Bowl,” the cat-letes meet puppies on the field at intermission. Beth Stern hosts.
1 p.m., CBS: “Phil Simms All-Iron Team: Super Bowl Edition” features the former New York Giant highlighting an influential player or coach from each of the five decades of the big game.
2 p.m., CBS: What will the Super Bowl look like in the next 50 years? “The Super Bowl Today” looks to the past and future through historic vignettes and player interviews.
3 p.m., Animal Planet: Soothe your pregame nerves with “Puppy Bowl XII” and its four-legged players in a competition of cuteness.
Around 4 p.m., CBS: “CBS This Morning” co-host Gayle King interviews President Barack Obama and the first lady.
6 p.m., CBS: Order the pizzas and stock the beer fridge — the kickoff show begins.
6 p.m., Nat Geo Wild: Are you ready for some “Fish Bowl”? The televised screen saver ups the ante with a supersize 50-gallon tank.
First Quarter
Game is on CBS
6:20 p.m.: The teams take the field with assists from mascots Sir Purr (Carolina Panthers) and Miles (Denver Broncos).
6:25 p.m.: Lady Gaga sings the national anthem; actress Marlee Matlin performs alongside Gaga in American Sign Language. Bovada betting house has set the line of
Gaga’s “Star-Spangled Banner” at 2 minutes and 20 seconds. Idina Menzel clocked in at 2:04 last year.
6:28 p.m.: Coin toss. The Broncos have lost their past three Super Bowl coin tosses, while the Panthers won in their only other big-game appearance, in 2004.
6:30 p.m.: Jim Nantz and Phil Simms call the action, with Tracy Wolfson and Evan Washburn on the sidelines. The viewership number to beat is 114 million (set in 2015).
First quarter commercials
Michelob Ultra: The game’s first commercial will be “Breathe,” directed by Antoine Fuqua and pitching the brand to the intersection of beer drinkers and fitness enthusiasts.
Snickers: For the new “#You’re not you when you’re hungry” ad, Willem Dafoe is a hangry Marilyn Monroe filming her subway-grate scene from “The Seven Year Itch.”
Acura: Van Halen’s “Runnin’ With the Devil” intros the NSX supercar.
Quicken Loans: An ad for the Rocket Mortgage app imagines the economic impact of making home ownership more accessible.
Apartments.com: In “MovinOnUp,” Jeff Goldblum returns as spokesman/Silicon Valley entrepreneur Brad Bellflower and plays “The Jeffersons” theme song on piano to George Washington and Lil Wayne.
Marmot: A marmot mascot helps a man fall in love with the outdoors.
Taco Bell: The fast-food chain is being so secretive about its mysterious new menu item, not even NBA player James Harden, who stars in the teaser, knows what he’s selling. The product — rumored to be a Quesalupa (a chalupa with a cheese-filled shell) — hits stores Monday.
Audi: David Bowie’s “Starman” plays in “The Commander,” as a retired astronaut rediscovers his passion for life — and powerful machines — when his son lets him drive his 2017 Audi R8 V10 Plus.
Hyundai: A car’s voice-activated remote-start saves two hikers from becoming a bear’s lunch. Hyundai’s second-quarter ad sees actor Ryan Reynolds distract two women driving through “Ryanville.”
SoFi: The San Francisco-based financial services startup’s ad stirred up some pregame controversy for a line that implied most people probably wouldn’t qualify for its loans. But it tweaked things for the final version of “Great Loans for Great People.”
Avocados From Mexico: An alien tour guide shows off an interplanetary museum’s collection of earthly possessions — including a Rubik’s cube, “Charles in Charge” actor Scott Baio and the always-in-season avocado.
PayPal: Demi Lovato’s “Confident” provides the soundtrack to “There’s a ‘New Money’ in Town,” about how the payment processor can make people’s lives better.
Mountain Dew: To promote its Kickstart beverage — a combo of Dew, juice and caffeine — the brand presents “Puppymonkeybaby” — a Frankenstein creature that licks, has a tail and dances.
SquareSpace: Key & Peele play Lee and Morris — aspiring Atlanta sportscasters who want to use Squarespace to comment on the Big Game. The only problem? They don’t have the rights to talk about it.
Second Quarter
Pepsi: The halftime show’s sponsor showcases Janelle Monae.
Buick: New York Giants wide receiver Odell Beckham Jr. and actress Emily “Blurred Lines” Ratajkowski star in the brand’s first Super Bowl ad, plugging the Cascada convertible.
Skittles: Steven Tyler confronts his likeness in Skittles — singing “Dream On,” no less — in “The Portrait.”
Toyota: “Todd” may be a suburban office worker who drives a Prius, but that doesn’t mean he can’t rock out in his “heck on wheels.”
Colonial Williamsburg: Tom Brokaw narrates this American history-themed spot featuring the Twin Towers rising from the ashes of Ground Zero. (Airs only in New York, Philadelphia and Washington, DC.)
WeatherTech: In “Resources,” the auto floor mat-maker answers the question “What is the impact of manufacturing in America?” with the help of its employees.
Bai: In “Horse Whisperer,” the antioxidant beverage brand touts its tasty low-calorie drinks as part of its “None of This Makes Sense” campaign.
Bud Light: Amy Schumer and Seth Rogen stump for the Bud Light Party in this politically themed spot.
Halftime
Around 8 p.m.: Never fear, Beyoncé is here to lend her fierceness to headliner Coldplay — she will likely duet with singer Chris Martin on “Hymn for the Weekend.” Bruno Mars, who headlined in 2014, is also rumored to appear. (No word yet on 2015’s scene-stealer, Left Shark.)
Third Quarter
Amazon: Alec Baldwin and Dan Marino use the Amazon Echo virtual assistant to plan their game-day party. Missy Elliott also appears.
Heinz: Cute animal alert: A herd of dachshunds dressed as hot dogs are unleashed on a lineup of Heinz condiments in “Wiener Stampede.”
Honda: If the wieners didn’t get you, these livestock will: A pack of singing sheep croon Queen’s “Somebody To Love” in this ad for the 2017 Ridgeline pickup and its truck-bed audio feature.
Butterfinger: The ad won’t be revealed until airtime, but teasers have featured comedian Billy Eichner touting the candy brand’s “Bolder Than Bold” tag line.
Intuit: The finance software company again gives its prime ad real estate to the winner of its small business competition: Death Wish Coffee Co. in Round Lake, NY.
Kia: Christopher Walken stars in “Walken Closet,” where he encourages a husband to take risks in his wardrobe and automotive choices with the help of a colorful sock puppet and the 2016 Optima midsize sedan.
Mini: The car brand urges people to “Defy Labels” with its spot featuring Serena Williams, soccer player Abby Wambach, rapper T-Pain, former MLB pitcher Randy Johnson, skateboarder Tony Hawk and actor Harvey Keitel.
NFL: The league gathers generations of “Super Bowl babies” — kids born in winning cities nine months after the game — to sing Seal’s “Kiss From a Rose.”
Pokémon: Happy 20th birthday, Pikachu! The brand celebrates two decades of gaming with a spot encouraging kids to “Train On.”
TurboTax: The tax-season ad will star someone who is not James Lipton, after the “Inside the Actors Studio” host was bumped in a pregame teaser for the meta campaign.
Wix: The characters from “Kung Fu Panda 3” use Web site builder wix.com to promote their business.
Fourth Quarter
Axe: The “Find Your Magic” spot encourages guys to let go of outdated male clichés and embrace what makes them unique.
Colgate: “Save Water” urges turning off the tap while teeth brushing.
SunTrust: Gary Sinise narrates “Hold Your Breath,” aimed at relieving stress.
T-Mobile: Drake and his bad dancing star in “Restricted Bling,” where corporate suits try to insert fine-print disclaimers into the lyrics of his hit “Hotline Bling.”
Budweiser: Helen Mirren calls out would-be drunk drivers in a “Simply Put” PSA.
Postgame
Around 10 p.m., CBS: “The Late Show With Stephen Colbert” welcomes Tina Fey and Margot Robbie (from the movie “Whiskey Tango Foxtrot”), Will Ferrell, Megyn Kelly and comedy duo Key & Peele for its live broadcast. “We’ll be watching the game and writing the show as we go,” Colbert told Adweek.
10:30 p.m., ESPN: Postgame highlights and interviews on “NFL PrimeTime.”
11:30 p.m.: More analysis on “NFL GameDay Final” (NFL Network) and “SportsCenter” (ESPN).
Around 11:35 p.m., CBS: Zac Efron, Anna Kendrick, Adam DeVine and “Carpool Karaoke” with Elton John appear on “The Late Late Show With James Corden.”