Warner Music Group may not think three’s a crowd when it comes to videos on Vevo.
Vevo — the digital-music destination owned by Universal Music Group and Sony Music — wants to strengthen its hand when it comes to luring viewers and for that it needs the third-biggest label on board.
Erik Huggers, the new Vevo chief executive, has been holding a series of negotiations with Warner Music, with an additional meeting slated for next week.
The energetic Huggers is pitching Warner Music boss Stephen Cooper on the idea that the music industry is better off uniting when it comes to monetizing premium music videos, sources tell The Post.
The push is happening as category giant YouTube sells advertising while generating huge growth rates in mobile usage on the backs of musicians and the labels’ content.
Several sources confirmed that talks are beginning, but they cautioned that a deal with Warner was not immediately in the offing.
If Vevo is successful, it could see millions of Warner Music videos added to the service, which would help bolster the site as a standalone destination.
Currently the majority of traffic is generated through YouTube, where most people go for their music videos.
Vevo claims it delivers 100 billion streams annually and reports suggest it raked in some $350 million in revenue last year.
Warner Music videos also are available on YouTube, making it tough for the company to figure out how it would do better being part of the Vevo offering and underwriting the site’s expenses, but sources say it is open to the discussion.
Vevo’s other owners include Google and Abu Dhabi Media Group, which put $300 million into its launch in 2009.
A source close to the talks told The Post: “No music service has survived without the content of all three majors.”
Most users who head straight to YouTube for their music-video fix would see very little difference, if a deal is done. Instead of a WMG logo, they would see a Vevo logo.
Warner Music artists include Bruno Mars, Led Zeppelin and Ed Sheeran.
Warner Music declined to take a stake in Vevo when it was run by Edgar Bronfman Jr.
Warner, owned by billionaire Len Blavatnik, saw no reason to jump in, but now appears to be doing some hard listening.
A Warner deal could help Vevo build a non-YouTube presence and offer paid subscriptions in addition to its ad-supported business.
Reps declined to comment.