Two historic buildings in Tel Aviv’s UNESCO-designed core brought together to create a 50-suite luxury boutique inn, the Hotel Norman, that’s now the poshest spot in town.
WHERE
Overlooking King Albert Square and steps from bustling Rothschild Boulevard, The Norman is situated in the epicenter of Israel’s commercial and culinary scenes. The beach is accessible by a scenic 10-minute walk or free shuttle bus. At night the neighborhood transforms into a mecca of restaurants, club life and gallery parties.
WHY
The roof features an infinity pool and lounging deck overlooking the Tel Aviv skyline. The Library Bar off the lobby is done in an elegant, ornate Art Deco-meets-colonial style and offers finely crafted cocktails. Choose from two restaurants: The Norman Restaurant serves up French Mediterranean cuisine with a strong Italian influence; Dinings Restaurant specializes in an inventive fusion of izakaya-style Japanese tapas and European cuisine. In a departure from the rest of Tel Aviv’s hotel restaurants, the Norman’s eateries aren’t kosher.
WORKS WELL
Tucked behind the reception desk is The Conservatory, a light-filled space with floor-to-ceiling windows on two sides. Reserved exclusively for The Norman’s guests, it features an elegant conference table and seating areas, the perfect setting for business travelers or anyone seeking refuge to read or contemplate. Outside is a garden of citrus trees, jasmine vines and rosemary.
NEEDS WORK
The Norman offers a series of excursions and experiences through the concierge, but the cost can be pricey and availability spotty. Travelers also must contend with a service attitude that can be as laid back as Tel Aviv’s beach culture.
MUST TRY
See the city by bicycle. There is a delightful network of biking paths that wind through shady parks, leafy residential areas, hopping commercial stretches and along the beach. Visit the concierge for hotel-supplied single-gear bicycles and maps.
DON’T MISS
Go to the Library Bar and indulge in a traditional afternoon tea, which is recreated with authentic touches by The Norman’s pastry chef. It’s a legacy from the time when Palestine was under British rule.
DETAILS
Rooms start at $435; thenorman.com.