Mattel is pulling Barbie out of the SeaWorld pool.
The doll maker has decided to end production of all SeaWorld-branded merchandise, including SeaWorld Trainer Barbies.
“We’re not making the dolls anymore,” a Mattel spokesman said.
The toy giant said it is ceasing production partially over concerns from environmentalists, including the People for the Ethical Treatment of Animals, who have alleged that SeaWorld orcas are being mistreated.
Mattel launched the Trainer Barbie line in 2012.
SeaWorld in August 2014 dropped its appeal of a Labor Department ruling that forced trainers to keep their distance from orcas during shows.
The government had investigated SeaWorld after a trainer drowned while working with an orca.