Business

Nobody wants to smell like Justin Bieber or Taylor Swift

No one wants to smell like Eau de Brat.

Perfume giant Elizabeth Arden blamed pop singers Justin Bieber and Taylor Swift for stinking up financial results in the latest quarter.

Arden’s stock tanked nearly 25 percent on Tuesday after the company cited a worse-than-expected slide in its celebrity fragrance business — namely, two of its biggest stars.

“The decline in sales of celebrity fragrances, particularly the Justin Bieber and Taylor Swift fragrances, was steeper than anticipated,” the company said in a statement.

Sales for the quarter ended June 30 fell 28.4 percent from last year to $191.7 million after it introduced fewer new fragrances and sales of popular ones faded faster than expected.

Wall Street expected revenue of around $241 million, a decline closer to 10 percent.

While lower-income customers are cutting back on non-essentials like celebrity fragrances, there are also signs fans are tiring of Bieber’s bratty antics and Swift’s diva routine.

Bieber’s scents include Girlfriend, Someday and The Key, while Swift has Taylor and Wonderstruck.

Arden shares were down 24.7 percent, or $4.85, to $14.76 at 9:50 a.m. in New York.