While the Grammy Awards couldn’t come close to the freakishly high ratings generated in 2012 by Whitney Houston’s death and Adele’s smashing success, this year’s show had the second-largest audience for the program since 1993.
The Nielsen company said yesterday that music’s annual awards show was seen by 28.4 million people Sunday night on CBS.
The music academy’s decision to turn the televised Grammys into more of a showcase than an awards show appears to be bearing fruit.
The Grammys far outpaced the Emmys, which drew 13.3 million viewers last September for its more traditional awards show, and the Golden Globes, which notched 19.7 million viewers in January. The upcoming Oscars usually get more than 30 million viewers.